What is SEO?

SEO or Search Engine Optimization is the process of getting traffic to your site by using strategies and tactics. In this process, the numbers of visitors to a site are increased by improving search engine ratings.

All major search engines like Google, Yahoo, Bing, etc. have primary search results. On these, what the search engine deems relevant to the user is shown and ranked. This relevance is measured by analyzing the number and quality of links from other web pages.

Most often, when a user types in the search key words in a search engine bar, pages upon pages of search results open up. Most users just visit the first few links, not bothering to even go on to page 2 of the search results. For a site to be able to draw more visitors, it will have to rank high up on the page results.

If a web page has great quality web pages linking to it, it has a higher chance of featuring high in search engine rankings.

Many consider SEO to be simple quality control for websites. SEO helps in two ways: it makes a site accessible to search engines, and it improves the chances that a site will be found by search engines.

Typically, SEO is considered a set of “white hat” practices followed by web content creators and webmasters to achieve a good ranking in search engine results.

Many web companies offer Web Hosting and SEO services to clients looking for an enhanced number of footfalls to their sites.